Dehradun: By the year 2013, the Ayurvedic factories of Patanjali had started making 500 products, and more than 100 new products were being tested. 30 scientists were creating daily new food products, Ayurvedic medicines and cosmetics in Patanjali’s laboratories. Ramdev’s office being manufactured was being carried out for private investigation and approval.
Then, according to SK Patra (those CEOs who laid the foundations of Patanjali’s extraordinary progress), came a bang product – honey. Patra explains, “We bought honey from different sellers, cleaned it, packaged, labeled and sold it.” Patra says, “Patanjali honey is sold in the market due to the cheapest price”, he further explains that it was the success of honey that brought him to mind the production of ghee – a product that included Patanjali in the big league. It was decided to give when he got the ghee maker (who had previously worked for the competitive band Govardhan), then Patra first hired his plant. It took only a few days to know that the demand for ghee is very high. Patra explains, “We needed to increase the production within a few days! We started filling the white butter with the truck, initially a few hundred tons were produced. Now, every day, Ramdev is producing 100 tons of Ghee. Can you believe? And every box of ghee is giving them a profit of 60 rupees.
Surprisingly, according to Patra, Patanjali, which sells the ghee as the cow’s ghee, is not actually the cow’s ghee. This ghee is actually made of white butter which is made not only of cow but also by the milk of many animals, which is obtained from small and big growers of different parts of the country. Including Maharashtra and Karnataka. (Ghee made with white butter is not so nutritious, white butter contains butter lubricant and milk ingredients, whereas ghee only lubricates the butter. White butter is cooked and fruity until the ingredients of milk are melted, ghee forms. Now it has been proved that ghee is rich in lactose and casin, which is not only nutritious but also a source of good cholesterol.)
That is, the white butter which comes in Ramdev’s factories is made not only from cow’s milk but also from buffalo and goat milk. Ramdev simply greases the desired butter, filtration and medicines in it and make ghee. Patra commented that Ramdev “claims that it is cow’s ghee but who knows it is cow’s ghee or buffalo or goat. Even Ramdev himself does not know it! He cannot know! Even this is their business of 1500 crores.
For example, a brand of Nandini milk owned by the Federation of Karnataka Cooperative Milk Producers, it is said that Ramdev is one of the largest suppliers of White Butter suppliers. It procures milk from 2.5 million milk producers of 22,000 villages of the state and here milk is not separated on the basis of its source (like cow’s milk, buffalo milk and goat milk).
Indigenous cow; what is so special about it!
Ramdev goes one step further. He sells his ghee as a ghee of indigenous cow. The difference in the source of milk is important and its health has very far reaching effect. According to Keith Woodford, Professor of Farm Management and Agribusiness at Devil in the Milk: Illness , Health and Politics of A1 and A2 Milk and at Lincoln University in New Zealand, the milk we drink and diabetes , heart disease , autism and schizophrenia There is a deep relationship between many serious diseases. Woodford insists that A1 beta-casein is found in the milk of jersey cows like mixed cow, which activates the adverse process in the human body after digestion. On the other hand, A2 protein is found in milk of the other cows found in Asia (including local pure breeds like Bose Indicus) – which is safe for humans to eat.
Apart from this, when Ramdev sells one kilogram of ghee, which he calls “ghee of the indigenous cow”, he can neither claim to be its “indigenous”, nor can he even tell that it is the cow’s ghee.
Ramdev’s vision for Patanjali is that he wants to produce everything that a common Indian uses from sunlight to sunlight. Patanjali produces Ayurveda till the salt. Salt is an organized industry of 10,000 crores in India. Under Patra, Patanjali Ayurveda had contracted with a salt producer of Gujarat. Ramdev started taking salt in bulk from him, then started selling it by iodizing and packing it. Today, the price of one kilo packet of Tata Salt is 20 rupees, 18 rupees for blessings and 31 rupees for Saphola, Patanjali is selling the salt for Rs. 12.
So what is their secret? According to Patra, “Baba never cared about the prices of the market. To fix the price of every product, he himself was involved personally, he would only ask how much the cost came in the production of something. He wanted to sell it on the margin. “Guninder Kapoor admits that “he never worried about money, he only worries about his heritage, and his margins are very low.” Profits received after tax of less than 15% for formal companies are very low. There is no such limit on Ramdev’s performance. ”
(This is an excerpt from the book written by Priyanka Pathak-Narayan, from “Godman to Tycoon: The Untold Story of Baba Ramdev “. Jagranot Publications has published this book.)